S-Cross in brand partnership with Indian Aces for IPTL

CARMAKER MARUTI SUZUKI announced its brand S-Cross' association with International Premier Tennis League (IPTL) franchise Micromax Indian Aces on Friday.

The association was announced by R.S. Kalsi, executive director, marketing & sales, Maruti Suzuki India Limited, in the presence of Mahesh Bhupathi, founder and managing director of IPTL, World No.1 women's doubles star Sania Mirza and Gulshan Jhurani, co-owner of Micromax Indian Aces at the Delhi Lawn Tennis Association complex (DLTA), here.

"IPTL as a platform provides numerous opportunities for brands to communicate their brand values through right associations. We are happy that a premium product like S-Cross by Nexa finds its ideal match in Micromax Indian Aces, the winner of Coca-Cola IPTL Season 1. The teaming up of S-Cross by Nexa with Indian Aces speaks of immense potential and promising future Indian Aces possesses," Bhupathi said in a statement.

"We are delighted to partner with Team Indian Aces for this season of International Premier Tennis League (IPTL). This League is a huge step forward for tennis fans as it brings together current champions, tennis legends and upcoming talent in a format that’s never been seen before," Kalsi said.