HCLTech partners with Cricket Australia on digital infrastructure
HCLTech, a global technology company, announced that it has been selected by Cricket Australia (CA), the national governing body for the game in Australia, for the next phase of CA’s digital transformation.
HCLTech has been a digital transformation partner to Cricket Australia since 2019. As part of the latest agreement, HCLTech will enable Cricket Australia to deliver immersive digital experiences to fans, players, partners, employees and volunteers across the world.
Through the engagement, HCLTech will enable and enhance Cricket Australia's digital platform. The company will implement automation, analytics including AI and ML, and DevOps to ensure that the Cricket Australia Live and PlayCricket apps maintain their top spot for cricket fans across the country.
“Engagement with our fans and community is of the utmost importance for Cricket Australia. We are focused on keeping people engaged in the sport from the moment they first pick up a bat and ball or watch a game,” said Donald Elliott, General Manager, Australian Cricket Technology. “HCLTech has already supported us in transforming our tech stack and improving Australian Cricket’s participant and fan digital experiences. The extension of this partnership and the world-class technology it provides will help cricket maintain and improve its place as the leading sport in the country.”
“We are excited to have been chosen as a digital transformation partner once again by Cricket Australia. Technology is transforming how we access and engage with sports and HCLTech is committed to delivering future-ready solutions to support Cricket Australia’s objective to deliver seamless experiences to its stakeholders and communities,” said Michael Horton, Executive Vice President and Country Manager, Australia and New Zealand, HCLTech.
Over the years, HCLTech has digitally transformed Cricket Australia’s digital assets including cricket.com.au, the Cricket Australia Live app and MyCricket (now PlayCricket), and helped digitize and streamline many of its community cricket processes. HCLTech helped propel the Cricket Australia Live app to the No. 1 summer sporting application in Australia boasting yearly sessions in excess of 100m. Over the course of the partnership, Cricket Australia’s Live app store ratings increased from 2.2 stars to 4.7 stars.
HCLTech and Cricket Australia also collaborate to create technology-oriented solutions for cricket in Australia by bringing together data scientists, developers, tech innovators and sports enthusiasts through TechJam, their global crowdsourcing initiative, in association with Microsoft.
Dentsu Media Release
