Kohli and Krishnan's Stepathlon join hands to start new kids-focused company

STEPATHLON LIFESTYLE PVT.LTD along with Indian Test skipper Virat Kohli have joined hands to launch a new company --Stepathlon Kids -- a company focused on health and wellness of the next generation. 

The future of any country depends on the all-round growth of its children, and India is no different. Currently, the upcoming generation is facing several challenges related to health. With things having reached an alarming stage, it’s become imperative for our young boys and girls to focus on a healthy lifestyle. 

Stepathlon Kids will focus on encouraging the children to lead a stress-free life. It will also ensure that today's kids understand the importance of physical activity and will further help them gain adequate understanding of nutrition. 

Ravi Krishnan, Co-Founder & CEO, Stepathlon Lifestyle Pvt. Ltd. said:

“Since 2012, Stepathlon has had positive impact on the health of Corporate India and we are now looking at making a difference to the lives of future generations. The physical, mental and emotional health of children is negatively affected by a sedentary lifestyle. With Stepathlon Kids, we aim to ingrain health and wellness in them at an early stage, to build a foundation that will last them a lifetime. Virat has been through a personal fitness transformation and we are proud, and honoured that Virat has chosen Stepathlon Kids to build a healthier nation. This is another way that Virat Kohli is going to be leading the country. Together we can build on the phenomenal success Stepathlon has had in the corporate space.”

 Amit Sajdeh, CEO, Cornerstone Sport and Entertainment Pvt Ltd, said:

“Ravi and I have known each other for close to 15 years now and we have been looking for the right opportunity to work together and we have found that with Stepathlon Kids. Stepathlon’s success in the corporate space has been inspiring and this is the right step for us to create positive impact on future generations. Virat and Cornerstone are extremely thrilled to be part of this path breaking initiative.”

Kohli further added:  

“Children are the foundation of our country and their health and fitness will play a very important role in our country’s progress. I see many parents have great aspirations for their children, just like mine did. In order to achieve these goals, my appeal to all parents would be to first ensure your child is fit, healthy and happy. Stepathlon Kids is a first of its kind and much needed offering in our country, and I’m sure Stepathlon will replicate the success it has witnessed in the corporate space. I will be substantially involved in the development and promotion of Stepathlon Kids to achieve our goal to create a healthier nation through the future of India – our kids.”