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After Rafael Nadal, Infosys rope in women's tennis star Iga Swiatek as brand ambassador

BENGALURU: Infosys, a global leader in next-generation digital services and consulting, has announced a multi-year partnership with women’s tennis World No.1 Iga Swiatek.

Infosys, in a media release, said that it welcomes tennis World No.1 Iga Swiatek as their Global Brand Ambassador to Promote Infosys’ Digital Innovation and Inspire Women Around the World.

The 22-year-old is already a four-time Grand Slam Champion and one of the most dominant forces in the women’s game today, who has been ranked World No. 1 since April 22, for a record 70 consecutive weeks.

She has bettered her skills and capabilities in the face of every new challenge to rise to the top. Businesses and individuals seeking to navigate their next can draw inspiration from how she has steadily evolved to become a champion, the media release said.

Infosys has helped reimagine tennis for over eight years as the digital innovation partner for the ATP Tour, Roland-Garros, Australian Open, and The International Tennis Hall of Fame. The company has transformed the experience of the game for the tennis ecosystem leveraging advanced digital technologies like artificial intelligence (AI), cloud, and data analytics, the release said.

Photo Courtesy - Infosys

Infosys will now work closely with Swiatek’s team to build an advanced data analytics and video dashboard by leveraging AI to amplify her training and help rapidly evolve her strengths and match strategy through continuous learning. Infosys and Swiatek will also work together to create programs to inspire and empower young women around the world - for example, conceptualizing, and promoting programs to help women from underserved communities build careers in science, technology, engineering, and mathematics (STEM), the release said.

Iga Swiatek, said:

“I am delighted to collaborate with an organization like Infosys that’s bringing their knowledge of technology to change the tennis experience for so many people. Although tennis and technology may seem quite different at first, there’s so much in common – including strategic thinking, learning and developing in every situation, the ability to evolve your game, and adjust. I am also moved by all that Infosys is doing off the court to bring more opportunities that empower people, businesses, and communities to move into the future. With Infosys, our goal is to also inspire people, especially young women, to prepare themselves to play strong and meaningful roles in a world that is not possible to live in and thrive without strong digital skills and knowledge.”

Salil Parekh, Chief Executive Officer & Managing Director, Infosys, said:

“We are thrilled to welcome Infosys’ new brand ambassador – Iga Swiatek - a Polish hero who has hurdled immense challenges to become the top tennis player in the world, and an inspiration for everyone who aspires to navigate their next. Her relentless evolution mirrors the digital transformation journey that several of our clients undertake in collaboration with us to become champions in their own industries. Iga is also a great inspiration for women achievers and together with her, Infosys will work to inspire young people, especially women, to push forward and pursue STEM careers that are vital for our future. All of us at Infosys wish Iga the very best for the future.”

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