DBS partners with Rising Pune Supergiants for IPL 2016

DBS BANK LIMITED (DBS) today announced its partnership with Indian Premier League cricket team Rising Pune Supergiants. Under the arrangement, DBS will be the Associate Sponsor of the Pune-based team, which is led by illustrious Mahendra Singh Dhoni.

Speaking on the occasion, Surojit Shome, CEO, DBS India said:

“As the bank that helped finance Singapore’s industrialisation, DBS has always believed in India’s long term growth story. Over the years, we have established deep roots in India, and have leveraged our strong regional customer franchise, insights and Asia connectivity to create value for India customers. This partnership is a reflection of our commitment to the market, and our belief in creating joyful experiences in the countries we are present in.”

Said Raghu Iyer, CEO, Rising Pune Supergiants,

“DBS is a leader in Asia, with the vision and commitment to be at the forefront of banking. Like DBS, Rising Pune Supergiants has the leaders, as well the strong experience and capabilities to redefine IPL this season. We are proud to be associated with DBS.”

As Associate Sponsor, DBS will enjoy a range of rights and entitlements to display their official logo on platforms that include the team's apparel and other marketing related collaterals. It will also have in stadia branding, premium hospitality and match tickets, and access to the Rising Pune Supergiants players.

DBS will soon launch campaigns and contests which will give an opportunity to customers to watch some exciting matches. The association will allow DBS to reinforce its brand and get recognised as a contemporary Asian bank that is shaping the future of banking so that customers can live more and bank less.