LOVE & HATE: Storm of emotions fuels Kohli’s fire in adidas campaign
ADIDAS HAS LAUNCHED its latest campaign #FeelLoveUseHate featuring Indian cricket superstar Virat Kohli.
A fiery persona on the field and a youth icon off it, Kohli has always been a polarising figure. On one hand are ardent, screaming fans who adore his every move, every shot. While on the other hand, are critics and naysayers who never cease pointing fingers and question him every step of the way.
Virat embraces them both. The love that he receives helps him soar, while the hatred that he inspires challenges him and propels him into greatness. This is the core idea that the film has been crafted around. It delves into the duality that is part of Virat’s life.
The film showcases Kohli’s unwavering grit that allows him to stay calm in the presence of this storm of emotions and concentrate on what matters most -- his game. He uses the love and hate that comes his way and turns them into his fuel. With him at its centre, the campaign celebrates the binary of Love and Hate, an athlete’s most powerful catalysts.
Watch Virat play through these extreme emotions:
