VIRAT KOHLI IS THE third most influential athlete in the world, according to social media analytics company HypeAuditor.
Ahead of King Kohli, who has 255.6 million Instagram followers and an average daily engagement between 4.1 million & 4.5 million, are Linel Messi and Cristiano Ronaldo; the two most popular footballers in the world.
Virat Kohli's popularity not only speaks for himself but also for the rising popularity of cricket around the world; beyond the familiar group of nations where the sport has been traditionally played.
The Indian cricket team and Royal Challengers Bangalore legend is also the 7th most influential person on Instagram; ahead of Hollywood celebrities like Kim Kardashian and Zendaya.