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Games24x7's new digital campaign gets a Bollywood twist

The campaign features actors and influencers – Mandira Bedi, Aparshakti Khurana, Varun Sharma, Vir Das, Manjot Singh, Danish Sait, and Sathish Muthukrishnan

June 11, 2020

Manushi Chhillar Joins Team Adidas To Empower More Women To Focus On Holistic Fitness

Manushi will join Ranveer Singh, Rohit Sharma, Hima Das among others in support of the #HOMETEAMHERO Challenge; inspire more women to embrace fitness, and create a positive social impact through the power of sport

June 06, 2020

Why all the GOAT talk makes me sheepish

VINAY KANCHAN TAKES A look at the Cristiano Ronaldo - Lionel Messi debate and the larger conversation surrounding 'GOAT' in a sport, and the effect it has on children growing up

June 01, 2020

Registrations Now Open For Adidas’ Largest Virtual Sports Event: #HOMETEAMHERO Challenge

Top Indian athletes from India - Rohit Sharma, Hima Das, Nikhat Zareen, Manpreet Singh, Kuldeep Yadav, Dipika Pallikal, Simranjit Kaur and Mirabai Chanu have come together to participate in world’s largest virtual sports event.

May 27, 2020

Adidas To Host #Hometeamhero Challenge In Support Of Covid-19 Response Fund For WHO

A donation relay for athletes to giveback to the covid-19 response fund one million hours, every active minute counts

May 15, 2020

"Sport will make strong comeback; short-term impact on media rights and sponsorship revenues"

While sports will make a strong comeback, there will be pressure in the short term on the current values of media rights and sponsorships associated with various sports properties, including the marquee Indian Premier League (IPL), due to the effect of the pandemic on the overall economy, said senior sports business professionals during a riveting discussion in the webinar titled #SportsPostLockdown.

May 15, 2020

The All India Gaming Federation reinforces its resolve towards responsible gami

AIGF strengthens its advisory panel with the induction of three new experts including Justice Vikramajit Sen, Fatema Agarkar & Jhulan Goswami The gaming industry fueled by technology is the biggest past-time globally and India is the next frontier As millions of players get on gaming platforms, AIGF emphasizes on Player Protection & Responsible Gaming

May 13, 2020

WATCH -- Senior sports professionals envisage return of La Liga and ISL in a closed-door format

THE LA LIGA IS about to make a comeback in June to complete its current season, while the next season of the Indian Super League may see significant changes in format, said senior professionals from the sports industry during the first episode of a webinar series titled '#SportsPostLockdown'.

May 08, 2020

Football returns after COVID-19 lockdown -- K-League 1 Jeonbuk vs Suwon LIVE STREAM

THE SOUTH KOREAN football league is kicking off its 2020 season, and it's one of the first to do so as the world continues to struggle to overcome the COVID-19 induced lockdown.

May 08, 2020

60,000 adidas employees ask the world to be ‘Ready for Sport’

adidas employees lead the brand’s voice to inspire hope and optimism for a return to sport post Covid19

May 06, 2020

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