Buy LaLiga official merchandise online
LALIGA has launched its first-ever official online shop with Fanatics, a digital sports platform and global leader in licensed sports merchandise, as part of a wide-ranging omnichannel retail and manufacturing partnership.
The Official LaLigaStore will be launched globally this summer, ahead of the start of the new season. Fans will be able to find a wide selection of officially licensed shirts, training gear and accessories from LaLiga, as well as from many of the league’s leading teams. The offer will be expanded over time to include clubs from both LaLiga divisions, marking the largest assortment of LaLiga fan merchandise ever assembled, a media release said.
In addition, Fanatics will become a master licensee for LaLiga consumer products, leveraging its global infrastructure and in-house manufacturing capabilities to create and distribute a range of premium, fashion-forward clothing range for the store’s launch.
The long-term deal marks Fanatics’ first league-wide partnership in European football, bringing the model used to great success by the major US Sports Leagues to fans of Spanish football across the world. The wide-ranging partnership encompasses e-commerce, licensing, product manufacturing and event retail, as well as the opportunity to open an official La Liga high street retail store.
