Global fan engagement platform Stepathlon, which recently raised a round of funding from marquee investors, has announced the appointment of two new globally respected thought leaders in sport, digital, data and inclusivity to the Advisory Board.
The most recent Advisory Board signings include; Lynne Anderson, Commissioner at Australian Sports Commission and previously CEO of Australian Paralympic Committee and Ekta Hutton, has worked for leading organisations such as the ICC, Manchester United, and sports production company, HBS.
They follow the recent appointees - Alison Lee, ATP Tour Executive Vice President of International Region and Rowena Samarasinhe, Managing Director of GenSport and Partner at Sports, Media and Entertainment Law Firm, LEVEL.
On the recent appointments, Stepathlon Founder and Chairman, Ravi Krishnan said: “We are delighted that two such accomplished and enthusiastic individuals have joined the Stepathlon Movement. “Ekta has notably focussed on opening opportunities to wider communities in the sports industry. This has included a series of gender diversity initiatives, from encouraging women to play sports to taking on senior opportunities in the industry”
“Lynne has a passionate belief in the power of sport beyond the competitive arenas and in particular the power to do good in the broader community, with integrity, diversity and inclusion, and the athlete always front and centre”
Ravi added: “As a business that combines health and wellbeing and fan engagement our platform requires a range of expertise - from digital and data to the behavioural science, motivations health and wellbeing. The Stepathlon Advisory Board is firmly taking shape with a purpose of ensuring that no stone is left unturned in the quest to create a healthier and happier planet through the power of sports and popular culture.”
On the appointment, Lynne enthused “I’m a big believer in the Stepathlon mission, and will be bringing a particular passion and focus on Para-athletes to help ensure the inspirational qualities of the platform connect with a fully inclusive audience.”
Ekta added, "The world of digital moves at a ferocious pace and Stepathlon’s objective to use technology as the enabler to harness global fan communities to get active together is both fascinating and inspired - I look forward to seeing where I can help."
Stepathlon is a unique health and wellness platform and programme that uses a ‘Sports Marketing approach to Wellness’ focusing on activation and engagement, both indoor and outdoor, across the three key pillars of wellbeing – Movement, Nutrition and Mental Health. Stepathlon creates a platform that motivates participants to race through ‘Virtual World’ where real life steps and movement (Walking, Running, Yoga, Dance, Swimming, Cycling, Sports and other activities) are combined with gamification (Virtual Race Course), healthy competition and active engagement (Contests, Challenges and Events). The race provides opportunities to collect relevant First-Party Data which can help businesses and stakeholders to better understand their audience/community to shape the future.
Stepathlon was established in 2012 as a wellness solution for corporate clients. Its original mission was to engage employees of corporates, members of communities, institutions etc. via a platform that effectively blends wellness, mass/ social participation and ‘active’ engagement. Moving into B2C via Fan and Community Engagement gives Stepathlon the potential for exponential scale and impact.