Djokovic in a new role of UNICEF goodwill ambassador

REIGNING WORLD TENNIS CHAMPION Novak Djokovic became a new goodwill ambassador for the UN Fund for Children, joining a roster of athletes and celebrities to hold the post. 

The 28-year-old Serbian, who grew up during the Balkans war, has already worked to help vulnerable children through his role as UNICEF Serbia ambassador and his Novak Djokovic Foundation. 

Djokovic, who was born in Belgrade in 1987 shortly before the Balkans war broke out, spent much of his childhood in Serbia. He has said on past occasions that tennis was a "blessing." 

Image Courtesy: Fotocorp

He told a news conference at UNICEF headquarters in New York that relying on the support of his family during time of war and economic crisis made him "even stronger" and led him to appreciate values in life. 

"Unfortunately in my country and in many disadvantaged rural areas around the world children live in such circumstances that they are discouraged to dream," he told reporters. 

Dressed in a suit, dark tie and white shirt, the married father of one spoke of the low rate of children going to preschool or attending preschool programs in Serbia. 

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