India’s first ever Sports Salary Report reveals startling facts; Dutt highest paid

FOREIGN PLAYERS EARN 64 percent of the 1100 crores that is floating around the Indian Sports Leagues market, while the Indian players get only 36 percent of the pie. More facts like these were uncovered in the launch of India’s first ever sports salaries report conducted by Super Insight.

The recent times have seen the surgence of various sports leagues in India. The Indian Premier League (IPL) is a pioneer for the leagues like International Tennis Premier League (ITPL), Pro Kabaddi League (PKL), Indian Super League (ISL), Pro Wrestling League (PWL), and Indian Premier Badminton League (PBL). Perhaps, it was opportune that Super Insight conducted a detailed report on the salaries earned by the players playing in this league. 

Super Insight’s Indian sports salaries report was conceived with several aims, one of them being to produce a substantial piece of original research. The research has looked beyond one or two major ‘hotspots’ like Cricket and IPL to reflect real and not just skewed patterns.
The report also measures the success of each sport and sportstars in accordance with the TV viewership of the events. Measuring the success with 10-60 seconds Ad spot rates is the new mantra which evolved since the advent of satellite television, and Sports Insight took the concept to another level.

The research attempts to create a like-for-like target with a range of parameters included in the overall analysis of the various Indian leagues and teams playing in the same. On the launch, Raman Raheja – Director, Super Insight said

“On the face of it, I feel that money spent on creating the content for each sport should be compared with the earning potential of the content. And that is how we could plan a way forward.”

He added,

“with all these and more, we felt the need for a start of a new research initiative in the Business of Sports. One that has a strategic approach and can help in making direct comparisons amongst certain key drivers of growth. One that is just not about random numbers showing a mirage of trends.”   

As the success of any Sporting event or property is measured against the TV Ad rates for each, the report here has done an analysis which can be effectively used to measure the cost of creating one minute of content against the revenue generating potential in that one minute.

To everyone’s surprise India’s Yogeshwar Dutt has India’s highest average of salary/minute, higher than MS Dhoni and Virat Kohli. Dutt earned INR 1.65 Lacs/minute in Pro Wrestling League, and featured on number 7 rank on the list of players whose average was determined on salary/minute parameter. The first six being foreigners. The only cricketer to feature in top 20 is Yuvraj Singh who earned INR 1.01 Lacs/minute in 2015 during the IPL. He ranked No.17th on the list.

The uniqueness of this study lies in looking beyond total payrolls or club wage bills to what the players make per head against what they help generate for their employers.

The Social media reach is a relevant tool adopted to measure the cost benefit analysis for the Franchisees and Clubs to measure the return on investments made in buying the players.

Some Key Facts Reported are

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