MUMBAI: Stepathlon has announced that it has appointed Prapti Anand to its Global Advisory Board.
Prapti has vast international experience in strategic philanthropy, across public and private sectors, most recently leading Fondation CHANEL’s CSR investments and partnerships in APAC. Her proven ability to forge multi-sectoral partnerships that drive social impact will bring valuable expertise to Stepathlon. Along with her extensive knowledge, Prapti brings a wealth of expertise and commitment to impactful change, a media release said.
“Stepathlon’s mission is to be both a ‘thought and thoughtful leader’. Prapti has the capability and conviction to carry and ensure we fulfil our purpose,” said Ravi Krishnan, CEO of Stepathlon. “Prapti’s active involvement and experience will strengthen our commitment to “Commerce with Compassion” and ‘Endeavour with Empathy.’”
Prapti added, “I am excited to join a company that prioritises well-being and social impact blending purpose with commerce. I look forward to contributing to Stepathlon’s ambition to create a healthier, happier population and planet!”
Stepathlon is a unique initiative in fan/customer engagement with clients including World Rugby, Manchester City, CVC-owned IPL Team Gujarat Titans, US Major League Rugby and a growing global blue-chip client base. Their proprietary fan engagement and data platform focuses on active participation and engagement to deliver a powerful turnkey fan and consumer engagement platform for Rightsholders and Brands.
The Stepathlon platform creates a unique, innovative, digital asset (IP) that is scalable, ethically collects clean, actionable fan data, engages fan bases to unlock multiple revenue opportunities and expands audiences in new and existing markets to increase fan lifetime value, the release added