NEW DELHI: Harmanpreet Kaur, Indian cricket team captain, and Sarabjot Singh, Olympic bronze medallist fronted a colourful march through Lodhi Colony in the capital to launch the new Race Day Tee (RDT) for the Delhi Half Marathon.
The 19th edition of the marathon is set to electrify Delhi’s streets on Sunday, October 20 with #AaRangDeDilli, a media release said.
The launch event saw Harmanpreet and Sarabjot leading a dynamic contingent through Delhi’s Lodhi Colony. The contingent carried a gigantic version of the RDT and some tees were unfurled by drones, adding to the visual spectacle. Reflecting #AaRangDeDilli, the new RDTs come in 4 colour stories: pink and orange for men, purple and red for women.
Promoted by Procam International, DHM’s participation has grown steadily each year. Since its inception, the prestigious half-marathon has expanded from a few hundred local runners to over 5,30,000 participants from across the country and the globe.
Anil Singh, Managing Director, Procam International, said,
“Each year 1000-plus new runners take up the sport of running, a clear indication of its growing popularity in our country. Moreover, running has proven to be an effective experiential platform for brands.”