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Legends League Cricket unveils new franchise format for September return

After the success of season 1, Legends League Cricket is announcing a 2nd season in September 2022 which would feature Privately owned Franchisees who would play in a 4 teams format. The League has invited leading International Cricket Franchisees and Corporates for buying 4 teams that would play in September 2022.

The Franchise model would be based on the conventional Franchisee T20 League formats like IPL, PSL, CPL and many more. The Franchise owners will have to pay annual franchise fees for 10 years before they would own the teams in perpetuity. The teams would make revenue through central pool and team sponsorships.

Co-Founder & CEO of Legends League Cricket, Raman Raheja said, "We aim to transform Legends cricket through the Club series format. LLC has already established a great business opportunity around Legends Cricket with the season 1. We now invite partnerships with leading Cricket Franchisees and Corporates having interest in business of Cricket. We already have seen warm responses from leading existing Club Franchisees of multiple Country Board’s owned T20 Leagues. Deep interests from vanguards partnering with the League, demonstrate the confidence in our product and the strength of our League to deliver world class product."

He further said: “It’s a business model that would make great sense for existing Cricket franchise owners to expand their portfolio with. As per an analysis, the Teams would be breaking even in the Season 2 itself and in terms of valuations, they could be valued anywhere between ?60-100 Crores at the end of first Club series season.”           

“LLC team is confident that the success of the inaugural tournament has given it the ideal platform to conduct the upcoming edition with much vigour. He believes within the next few years, the LLC is going to be a highly successful T20 League in the World. We have to deliver a good return on investment for our sponsors and with the 1st edition, we have proved that. Now we have to ensure that the success is carried forward in season 2 and beyond for Franchisees and other partners,” he further added. 

Ravi Shastri, the Commissioner of the League said: “The new format would make LLC bigger, better and more exciting. With a pool of 100 Legends and 4 teams in season 1, we expect the Club Series format to be a big success given the fan following of the Cricket Legends.”

Brett Lee said “This would be great. I would absolutely love to be part of the Franchise format and play some good Cricket in Season 2 of Legends league Cricket.”

Leading Cricketers have already shown their excitement while looking forward to play the Franchise format in September.
Shoaib Akhtar said, “It was fun to be back on field again with LLC season 1. Now I would be preparing harder for the Season 2 in September 2022. 

Harbhajan Singh said “Missed Season 1 due to Covid but now would love to be part of the Season 2 in September. Let’s do it.”

Wasim Akram, member of LLC Apex Council said, “The quality of Cricket seen in LLC season 1 was good. Now that we had seen huge attraction amongst fans in season 1, I expect the quality of Cricket to be even more competitive as players want the fans to see their best on field.”

LLC saw a successful launch with the Tri-Nation format earlier in January 2022. The inaugural edition of the highly successful Legends League Cricket reached a cumulative audience of 703 million people through TV, digital-social space and traditional media outlets. As per a report by YouGov Sport, Sponsors enjoyed a media evaluation (visibility) of about ?403 Crores. Winners of the first edition of World Giants, tops the valuation chart with ?49.5Croresworth of sponsorship exposure followed by Asia Lions (?47.6 Crores) and India Maharajas (?37.6 Crores). 

In season 1, the matches which were telecast live by Sony Sports Network, Geo, Supreme TV and Crictrackerin India, Pakistan, Sri Lanka, Bangladesh, UK, US, Canada, Ireland and New Zealand saw 248 million people tuning in to catch live action. On social media, it reached a staggering 450 million fans globally. As the League came alive, #LegendsLeagueCricket was trending in the Cricket crazy countries. It also became one of the “most searched” keyword on the internet with some scintillating performances on the ground. Print, electronic and online media too played a very key role in making LLC a huge success taking its daily coverage to 838 million readers across the globe.

Legends League Cricket Media Release

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