The new Indian Premier League (IPL) franchise, Lucknow Super Giants, has announced that Gigabyte Technology will be their associate sponsor for the 2022 edition.
Headquartered in Taiwan, Gigabyte is the market leader in the PC and gaming motherboard segment in India and this will be their first foray into advertising in sport. The partnership between Gigabyte and the new IPL franchise is a strategic win for both, as a unique marketing approach will help them to reach out to and engage with a much larger spectrum of audience who love both sports and esports, a press release from the franchise said.
Gigabyte will sponsor the team’s headgear (helmet and cap), with logos on the side and back. While the Gigabyte logo will be visible on the side of the Lucknow Super Giants’ headgear, the company’s gaming brand Aorus will be present on the back. Aorus was launched in 2014 and has emerged as an esports-devoted brand that has been enhancing user experience and leading technological advancements, the release said.
Commenting on the association, Raghu Iyer, CEO, Lucknow Super Giants, said: “We are delighted to be partnering with a global enterprise like Gigabyte. We are sure this relationship will be mutually beneficial for both companies. We aim to make our partnership a powerful enabler and medium for their brands to communicate with their customers. Gigabyte believes in pushing the boundaries of performance with their products. We share these values and see synergies. We look forward to helping them achieve the best possible exposure.”
Sunil Grewal, Director, Gigabyte Technology said: “Lucknow Super Giants and Gigabyte are a perfect fit. Both are challenger brands with a focus on breaking limitations. The freshness of the new franchise, the potential and energy of the huge region it represents resonates with our endeavours in the country. We hope to build a strong long-lasting alliance”
The RPSG Group owned new IPL franchise Lucknow Super Giants will be strengthening their squad in the upcoming player auction. KL Rahul, Marcus Stoinis, and Ravi Bishnoi were their initial signings.