India's biggest sporting carnival is just a few days away. Yes, we are talking about the much-awaited 12th edition of the Indian Premier League.
As defending champions, Chennai Super Kings and the Royal Challengers Bangalore lock horns on March 23, UC Browser, world's No.1 third-party mobile browser and a content platform, will also join hands with former Indian cricketers Virender Sehwag and Irfan Pathan.
The duo will be seen cheering for their respective teams on the UC platform as smartphone maker OPPO will lend its support to the campaign. As far as fans go, they have a wonderful platform to win huge prizes by playing on the UC Browser. Sehwag and Pathan are challenging fans to participate and in the Captain v Users contest.
While Sehwag has pinned his hopes on Virat Kohli’s men, Pathan feels the men in yellow will come out on top. Although CSK are the hot favourites to not only win the opener, but also the title, the boys from Bangalore with all their star power cannot be overlooked either. As we have seen in the T20s, anything can happen. Fans have the opportunity to win UCoins and exchange it for Paytm cash.
UC Browser will also be launching a new campaign to select UC Miss Cricket, giving its 130 million monthly active users another reason to get on the platform this cricket season. While users follow the updates of their favourite team and players on UC Browser, they can also pick cheerleaders to support their beloved teams.
Since, the cheerleaders are an integral part of the IPL and the excitement around it, UC Browser will be short listing contestants from all the entries received. Users get a chance to vote for their top pick through their mobile app. UC Browser will reward the most-voted contestant with a cash prize and winners will enjoy exclusive entertainment industry resources and public exposure provided by UC and its partners.
Damon Xi, General Manager of UCWeb India and Indonesia, Alibaba Digital Media and Entertainment Group
“As a user-oriented content platform, UC has excelled in providing specialized curated content for its users. Cricket is India's most popular sport, which is reflected in the level of online content consumption. The announcement of Sehwag and Pathan as UC Cricket Captains comes as part of UC’s content strategy for the Indian market, in line with its promise to generate rich and enjoyable localized content via short videos, memes, GIFs and more. This year, UC will also be launching the UC Cricket Fun Columns with exclusive commentary and inputs from Irrfan Pathan in a bid to reach the wider cricket audience.”
UC, a business within Alibaba Digital Media and Entertainment Group, is a leading provider of mobile internet software and services. The international product portfolio of UC includes content distribution platform UC Browser, Android app store 9Apps and UC Ads for mobile marketing. UC Browser is the No. 1 third-party mobile browser in the world, as per StatCounter. It has reached 430 million Monthly Active Users globally. Additional information about UC and its products can be found at www.ucweb.com.