UNIVERSAL SPORTSBIZ (USPL) has announced that WROGN, the celebrity youth fashion brand, and IMARA, a women’s ethnic wear brand, will be the “Official Lifestyle Partners” for team Royal Challengers Bangalore (RCB), the Bengaluru-based franchise of the Indian Premier League (IPL) for the 11th edition of the upcoming T20 bonanza.
The RCB team will sport WROGN’s trendy and quirky designs off the field, and will have the WROGN logo on their caps and helmets when in action on the field. On the home ground, WROGN’s in-stadia branding will add colour and enhance the vibrant and lively atmosphere during the matches.
IMARA, a contemporary interpretation of the conventional with a refreshing take on ethnic designs, will be the first women’s fashion brand to be an Official Lifestyle Partner for a team in the 11th edition of the T20 series, a press release said.
Anjana Reddy, Founder, USPL said, “We are delighted that this season, two of our fashion brands, WROGN and IMARA are associating with team RCB, and we wish RCB all success as they #PLAYBOLD at T20 this season! This will give fans and our customers the opportunity to engage with the team and watch them in action!” Commenting on the growth in female viewership in the recent past, she added, “There has been a global increase in female viewership for sports events. In India too, women and children comprise a significant portion of the viewership pie, especially in T20, with a high entertainment quotient. The T20 matches have seen a significant growth in female viewership year on year with last year’s edition having 45% of its viewers as females. IMARA is the first women’s brand in the country to be an Official Lifestyle Partner for a team in the IPL, and Jacqueline Fernandez’s energy and youthfulness combined with her definitive fashion sense and incredible connect with fans will definitely add to the collaboration.”
The two brands have comprehensive plans to engage and interact with RCB fans and customers at their outlets across the country. The association will be promoted across digital properties of RCB, WROGN and IMARA including the official websites and social media channels. Customer will also have the opportunity to get tickets to RCB matches on shopping either online or in stores.
Commenting on the association, Amrit Thomas, Chairman, RCB said, “We are glad to be associated this season with WROGN again and extend the association to IMARA which will be appreciated by the female fans of team RCB. The edgy WROGN and stylish IMARA fashion brands reflect the #PLAYBOLDTM attitude of the RCB team and are a perfect brand fit. We are sure RCB supporters will appreciate the opportunities to get tickets to RCB matches on shopping either online or in stores, and to engage and interact with team RCB.”