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A unique initiative by Firefox Riders to support persons with disabilities to enjoy adventure sports

FIREFOX Bikes and ABBF are organising ‘#EverydayAbility,’ an inclusive event that will witness able-bodied individuals as well as Persons with Disability participating in wall climbing activity at Arun Samant Climbing Gym in Goregaon, Mumbai. 

The event is the second of many to come, with first being in Pune where participants performed Rappling and Slacklining. The initiative hopes to build an ecosystem grounded in the principles of dialogue, acceptance, and equality of all.

The collaboration is committed to dispelling misconceptions surrounding Persons with Disability (PwDs), proving that disability is not an impediment to adventure. Through various events hosted in seven cities across India, the host organisations hope to facilitate both systemic and individual change – inclusive workspaces for PwDs while simultaneously fostering attitudinal change via conversations that shatter stereotypes. 

In the words of Aditya Munjal, CEO of Firefox Bikes,

“it is with pleasure that we are kickstarting Firefox’s CSR efforts, towards enhancing inclusion and employability for PwDs. We are confident that this opportunity, christened #EverydayAdventure, will truly blossom into a vibrant platform for people independent of disability.”

To collaborate on this vision, the organisation has partnered with ABBF, a non-profit that hosts adaptive and inclusive adventure sports that cater to various disabilities alongside able-bodied individuals.

“If you want to see large-scale systemic change, it is imperative to have corporates and other large organisations buy into the cause. It paves the path and sends out a message, loud and clear. This role-modelling, this willingness to take a stand, is what acts as the true impetus to social change. We are very excited to see the partnership with Firefox unfold,” says Divyanshu Ganatra, Founder of ABBF.

 

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