AHEAD OF THE Pro Kabaddi League 2017, newly-formed team Gujarat FortuneGiants has awarded the mandate of franchise management to DD Mudra Group. It is learnt that the win is a result of the agency’s commendable sports marketing credential, its integrated service offering and the long-standing relationship of the agency with the Adani Group.
It is understood that the DDB Mudra West will be responsible for the development and management of the team’s brand identity, brand strategy and marketing solutions. As reported by BestMediaInfo Bureau, 22feet Tribal Worldwide will be managing the digital marketing mandate for the franchise and DDB MudraMax will be responsible for the on-ground promotions, venue management and logistics management of the team.
DDB Mudra Group is also known to have worked with Bengal Warriors during the inaugural season of Pro Kabaddi League for their franchise and venue management. Also, in 2016, the agency introduced India to a new sporting format ‘Premier Futsal’, by managing the end-to-end franchising and marketing of the game’s first season. The agency has also executed projects with the Local Organising Committee of the FIFA U-17 World Cup scheduled to take place in India later this year.
The Gujarat FortuneGiants is all set to make its debut as the fifth edition of PKL kicks-off on July 28.
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